Hal and Hank Steinbrenner (Hal is on the left)
The Daily News reported this morning that the Steinbrenner family may have the Yankees up for sale.
“Rumors are flying in Major League Baseball and New York banking circles that the family that has owned Major League Baseball’s premiere franchise since Cleveland shipbuilder George Steinbrenner purchased the club for $8.8 million in 1973 is exploring the possibility of selling the Yankees.”
Later this morning, the Yanks issued a flat denial. Via Bryan Hoch of MLB.com:
“‘I just learned of the Daily News story. It is pure fiction,’ (Hal) Steinbrenner said in a statement. ‘The Yankees are not for sale. I expect that the Yankees will be in my family for many years to come.’”
Is this a case of the Daily News, forever locked in a back-page battle with the New York Post, creating a story to spur readership? Or are the Yankees actually on the block? If this were any other tabloid, my gut would be to dismiss the story outright. But this one has Bill Madden in the byline, and over the years I’ve come to respect Mr. Madden’s ability to unearth behind-the-scenes information. So…
The answer may not lie in the perceived value of the Yankees franchise, currently reported to be around $3 billion. Instead, it might be better to examine the current ownership group for any signs they may want out of the baseball business. The two principles, Hal and Hank Steinbrenner, are near polar opposites in terms of their personalities. Hank is much more the fan and fiery competitor. Like George, he also has something of a mercurial temperament – this is the son who lambasted the NL for not having the DH, called out Derek Jeter for building a mansion in Tampa, and stoked the Yankee – Red Sox rivalry by memorably deriding “Red Sox Nation.” Hank even looks more like his father than his brother. Hal, on the other hand, is far more concerned with the bottom line. Hal once referred to himself as a “finance geek.” While it should be obvious to anyone that while he may have been one, I can’t ever picture the bombastic George referring to himself that way.
There is also the fact that Hal is beginning to realize that while Hank was probably overzealous in giving Alex Rodriguez a ten year, $260 million extension going into his age 33 season, his preferred method of building from within isn’t exactly as easy as Gene Michael made it look in the 1990′s. None of the top prospects he anticipated being part of the team’s core by now – Phil Hughes, Jesus Montero, Eduardo Nunez, Dellin Betances, Austin Romine, Ian Kennedy and Manny Banuelos – has been able to establish themselves as major leaguers. Of that list, only Hughes is a regular contributor; Montero and Kennedy are now elsewhere, Nunez is back in the minors and Betances, Romine and Banuelos have been plagued by inconsistency and injury while in the high minors. He understands that the Yankee fan base won’t stand for losing. In order to keep the seats filled at Yankee Stadium (and ad revenue on the YES Network peaking), he needs a winning product on the field. At the same time, Hal has made it a goal to have payroll below the anticipated $189 million luxury-tax threshold by the 2014 season – a season in which the Yankees already have $75 million in salary committed to four players and will likely be well over $100 million if they decide to resign any combination of Robinson Cano, Curtis Granderson, Ivan Nova, Nick Swisher and Russell Martin.
While I find it hard to believe that Hank would be willing to part ways with the Yankees, it isn’t hard to see Hal wanting to leave the circus and go home to heading Steinbrenner Properties. If this season’s on-the-field troubles continue, I suspect Hal may begin earnestly looking for a way out. He’ll be pressured to do something that really doesn’t work well in the New York market: find inexpensive talent to replace popular (and productive) players jettisoned for contract reasons. He got to preview the way a frugal owner gets treated in the situation when negotiating Derek Jeter’s contract last year. Imagine him playing hardball over money with Cano and Granderson, two popular players entering their prime and the resulting back page fallout from that.
The big question is whether the rest of the family trusts Hank to run the financial side of the team and keep his temper in check. Those of us old enough to remember George Steinbrenner from the 1980′s shudder a bit at the thought of Hank reprising that role. Still, if Hal actually does want out (that $3 billion price tag is awfully enticing to a “numbers guy”), I can see the family giving Hank first shot at forming a new ownership group. It would certainly be interesting, in an All My Children kind of way.
Kevin Rozell
M. B. Rozell
Ray Rothfeldt
