Advertisements
Feeds:
Posts
Comments

Posts Tagged ‘Nike’

This new Derek Jeter commercial is set to air tonight during the MLB All-Star Game tonight. Much like last year’s Rivera tribute, tonight will be more like a “Derek Jeter Special” than an all-star game. All eyes on Derek.

Advertisements

Read Full Post »

RE2PECT.

Michael Jordan’s brand and Nike and have teamed up to launch the “RE2PECT” campaign in honor of Derek’s last season.

Via DefPanRadio.com:

“After 19 seasons, Derek Jeter announced in February that the 2014 season will be his last. Widely recognized as one of the greatest ball players of all time, Jeter has led a storied and decorated career, with five championships, 13 All-Star appearances and enough individual awards to fill numerous trophy cases.

Although Jeter has become synonymous with his team over the past two decades, he transcends traditional rivalries and team loyalties. While No. 2 is known for his brilliant on-field performances, he’s always matched that with a quiet confidence, relentless focus, and deep respect for those he competes against.To celebrate Jeter, the mark he’s left on the game, and his relationship with the brand, the Jordan Brand kicks off the RE2PECT campaign. Baseball fans around the world can participate and share their support for Jeter throughout the season by tagging social media posts with #RE2PECT.

—————————–

Jeter—handpicked by Michael Jordan in 1999—was the first Jordan Brand-endorsed baseball athlete. Outside of Jordan himself, Jeter is the longest-tenured signature athlete for the brand, and has been a great example to subsequent members of the Jordan Brand family.

“Derek is everything we hope for in a member of the Jordan Brand family,” said Jordan. “He’s the ultimate professional, dedicated to hard work, and driven by a desire to be the best. In short, he embodies all the key attributes of the brand.”

At the beginning of the partnership, Jeter was a rising star, and the Jordan Brand, which became a wholly owned subsidiary of Nike in 1997, was on a similar trajectory to establish itself as a major player in the world of sport. There were only a small handful of athletes associated with the brand, and Jordan stressed that his vision was to select a group of athletes comprising what the brand now describes as “the family.”

“We want there to be a mystique connected to being part of the Jordan Brand,”Jordan said. “Not something everybody will be involved with.”Today, although the family has grown, it maintains the same close-knit feeling Jordan envisioned when the brand was in its early days.”

You can by RE2PECT tees to support Jeter, which can be found at at Nike.com and Footaction.com, Flight 23 at Footaction and Niketown New York starting tomorrow.

Read Full Post »

A moving video of Freddy ‘Sez’ meeting Robinson Cano for the very first time. This was a commercial shoot for the Nike Boom! commercial.

(more…)

Read Full Post »

Robbie Cano makes Bo Jackson aware in this Nike commerical.

(more…)

Read Full Post »

Remember this epic ad from last season? A new one came out this year, which features Joe Girardi wearing his #28 jersey, representing the quest for that 28th World Series Championship. You’ve probably seen it in several of the Yankees publications.

Read Full Post »

%d bloggers like this: