I took an English course this past semester at school, and the main theme of the class was “Spectacle”. For our final paper, we were able to choose a topic that we thought fit that category, and I chose George Steinbrenner’s reign as owner of the New York Yankees. The purpose of my paper was to show how the different personality traits that he possessed led to success in many different aspects of his job.
1. anything presented to the sight or view, esp. something of a striking or impressive kind:
2. a public show or display, esp. on a large scale
George M. Steinbrenner III has gone down in the record books as one of the most controversial and successful owners in the history of sports. His demand for excellence and his hunger to be the best did not always put him in a good light with the people he worked with, because he was stubborn and wanted to do things his way. During his reign as owner with the New York Yankees, he had run-ins with authorities, MLB officials, players, and team personnel. If things didn’t go according to his plan, he would take matters into his own hands, berating players and messing around with the minds of his managers and employees. Even though many of his tactics were thought to be unethical, Steinbrenner transcended the game of baseball in the process by: bringing about the development of free agency, having the first organization to own and operate its own television cable network, controlling the back pages of the newspapers, and changed the way other clubs ran their teams. These developments allowed the fans to forgive and forget about the stunts Steinbrenner pulled. It was his attitude, competitiveness, larger than life personality, and his generosity that allowed his to shine the brightest in the biggest media market in the country. These personality traits were critical factors in his success as an owner: financially, on the ball field, and with the media and fans.
Steinbrenner was a remarkable competitor, who was motivated to be successful like no other owner in the sports world. “Winning is the most important thing in my life, after breathing. Breathing first, winning next,” he said. His whole life was a competition, dating back to his childhood when he was constantly trying to gain approval from his father. George’s father, Henry Steinbrenner, “ruled with an iron fist” and instilled the idea that winning was all that mattered in life. George could tell him that he won two out of three races in school, but his father would only focus on why he lost that third race and what went wrong. In 1973, Steinbrenner and a small group of investors purchased the New York Yankees from CBS for $8.8 million dollars. Thirty-seven years later, the organization is now worth $1.6 billion, which is the most valuable baseball team in the league (and 3rd most valuable franchise in the world. 1st: Manchester United $1.8B, 2nd: Dallas Cowboys $1.65B). When he first bought the team, he led New Yorkers to believe that he would not be a hands-on owner, but he would rather keep his distance from the team and go back to his family shipping business. “I won’t be active in the day-to-day operations of the club at all. I can’t spread myself so thin. I’ve got enough headaches with my shipping company. We plan absentee ownership as far as running the Yankees is concerned,” he stated. It turned out to be the complete opposite, because he wanted his own project to work on, rather than staying put in his father’s shipping company. “I’m not here to run a country club,” Steinbrenner said. “I’m here to run a winning organization.” He soon donned the nicknames “The Boss” and “Manager George”, and would meddle in the general manager’s meetings and many of the on-field decisions. There were several occasions during the 1970’s where George would call Yankees manager, Billy Martin in the dugout during a game and give him a tongue-lashing. He would complain about anything from why they didn’t bunt in a particular situation to why Reggie Jackson wasn’t batting fourth in the lineup. It was a display of just how unreasonable George could be at times. (more…)
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