We all know how great Joe DiMaggio was on the ball field, but he also had a big part in American pop culture (The Old Man and the Sea, Seinfeld [Dinky Donuts], “We Didn’t Start the Fire”, “Mrs. Robinson”, etc). During the 1970’s, DiMaggio was the face for Mr. Coffee electric coffee makers for many years. Not only that, but he also had a long run as the spokesman for the Bowery Savings Bank. I found some old commercials in which he starred, and I thought I would pass it along.
The baseball card pictured on the right was a promotional item given out at The Bowery. There was also a different version made. Someone in my family was lucky enough to get the card hand-signed by Joe years back.
Joe DiMaggio for Mr.Coffee Commercial -Christmas 1977
Joe DiMaggio in Mr. Coffee Commercial 1978
Joe Dimaggio – Mr Coffee Commercial
1980 Joe Dimaggio Bowery Savings Bank Commercial
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M. B. Rozell
Kevin Rozell
I remember many of these commercials from my childhood days watching the Yankees on WPIX Channel 11. Thanks for helping bring back some good memories of days gone by. I posted a link to your website in my latest blog post at Joltin’ Joe DiMaggio and the 56-Game Hit Streak. Thanks again.
Francisco
I have a story board drawn by hand that was the a preview to Bowery Bank executives for their approval showing Joe D signed and titled by the artist. In the lower left of the frame Joe D. is pictured with two children as though he is talking to them about about the importance of saving money at Bowery Bank. Then there is a Joe D. drawn figure in a striped baseball uniform swinging a bat with the lattice and advertising of Yankee Stadium in the top of the frame. It is a large piece and is very unique to say the least. The piece came from the estate of a Bowery Bank executive who lived on the Jersey Shore.