As it stands now, the New York Rangers are up 2-0 in the Eastern Conference Finals against the Montreal Canadiens. They’re just two wins away from advancing to the Stanley Cup. For all of you who were old enough to appreciate the 1993-1994 Stanley Cup Rangers, here’s a trip down memory lane as the champs take “The Cup” to Yankee Stadium in the Bronx.
Archive for the ‘Yankees Memories’ Category
Posted in Yankee Players, Yankee Stadium, Yankees History, Yankees Memories, Yankees Miscellaneous, Yankees Photos, Yankees Videos, tagged 1993-1994, 1994, Bronx, Eastern Conference Finals, Mark Messier, Montreal Canadiens, New York, New York Rangers, New York Yankees, The Cup, The Stanley Cup, Yankee Stadium on May 20, 2014 | 2 Comments »
Posted in Tales & Legends, Yankee News, Yankee Players, Yankees History, Yankees Management, Yankees Media, Yankees Memories, Yankees Miscellaneous, Yankees Organization, tagged 1970's, Bill Guilfoile, Bob Fishel, Catfish Hunter, CBS, Chris Chambliss, Dock Ellis, Fritz Peterson, George M. Steinbrenner III, Howard Berk, Marty Appel, media, Mickey Mantle, Mickey Mantle Day, Moss Klein, Murray Chass, New York Yankees, Pinstripe Empire, Public Relations, Rich McKinney, Sparky Lyle, Thom McAn, Yankees on Demand on February 10, 2014 | 3 Comments »
Marty Appel, former PR Director of the New York Yankees, was kind enough to answer a few questions for me about our beloved team and his role with the ball club.
Q&A with Marty Appel
- A: I was always a huge fan, but the idea of writing to the Yankees for a summer job came to me after a year as sports editor of my college newspaper. It was just a bolt out of the blue; no grand scheme. And I never even thought I’d get an answer. Also, answering the fan mail wasn’t the bottom of the food chain. I’ll reserve that for the post-game cleanup crew, who used to augment their low wages by drinking the leftover beer left under the seats. I was a few rungs above that.
- A: George Steinbrenner called me in and asked if I felt ready for this assignment. No one my age had ever been a team PR Director, let alone in New York. But because I had been trained by Bob Fishel for six years, I absolutely felt ready. It was like learning democracy from Jefferson or Madison. I learned from the best and I was ready.
- A: Very dynamic guy, and he said all the right things about winning. We were hungry for that sort of direction after all the disappointing finishes in the CBS years. One thing you don’t appreciate at first is the huge celebrity he would become. He was unknown on that January day in 1973 and we didn’t see what was to come. He went out and redefined what owners did, and he made the Yankees a bigger brand than they had ever been.
- A: Well it changed a lot after 1974 with the Catfish Hunter signing, and a year later with free agency. It really made the job a 365-day task. Prior to that, the winters were slower and people used to ask “what do you do in the off-season.” Of course it was spent preparing yearbooks, media guides, scorecards; doing a winter media caravan, preparing for spring training, attending dinners, announcing the schedule and promotion dates, making news when you can. Today the newspapers are told they must have a Yankee (and Mets) story every day. Then it was more of a struggle.
- A: In season, I made all the road trips, prepared the daily press notes, fielded questions from the media, contacted the next team to exchange ‘probable pitchers,’ and established good friendships with press and the players, many of who were my age. And oh yes, in the days before ‘modern communication,’ I would often be on a pay phone in the press box, giving Mr. Steinbrenner the pitch-by-pitch account of a game if he was in Florida and couldn’t listen. And I’d fill in between pitches with plugs for the new Yankee Yearbook, which he didn’t always find amusing if we were losing.
- A: I would say Mickey Mantle Day in 1969 just edges the Chambliss home run. I had a lot to do with the planning of Mantle Day, which worked flawlessly and hit just the right emotional notes. It was one of the better “Days” I’ve ever seen. We had a great front office team in the planning then – Bill Guilfoile, Howard Berk, Bob Fishel and myself, fortunate enough to be there.
- A: The clubhouses were fun and crazy things could happen there – like Fritz Peterson’s hockey games, during which Rich McKinney got injured and it helped end his Yankee days. Mickey Rivers was always funny. Dock Ellis too – he was a special character in the clubhouse. And Sparky Lyle. Oh, I could go on. Great collection of personalities.
- A: Mickey Mantle would always give me his gift certificates from doing pre-game radio interviews. I couldn’t imagine he would use “$10 off” at Thom McAn shoe store in Yonkers, so he’d give it to me. And eventually he’d save them up from road trips and bring them back to me. I couldn’t use “free dessert” in Minnesota, but it was a fun ritual. I should have had him sign the certificates and saved them instead of using them. Nice memory. He was great to me.
- A: The role dramatically changed in the mid-’70s when, led by Murray Chass and Moss Klein, the media decided that they would decide what was news and go after it themselves, rather than using our daily press notes. So the PR department became reactive and not proactive. And it has been the same ever since, although the media gets far less access to the players today. Everything is much more controlled. Writers don’t even travel with the team anymore.
- A: The Yankees are such a strong brand, that even after you’ve left the club, your time with the team sort of defines you. And I’m happy about that – it’s a great association. I’m honored to still be connected, doing video for Yankees on Demand, or writing for their publications. I love when someone in the front office calls to clarify some piece of history. I’m actually the last man standing (and still active in the field) who worked in the original stadium, worked when Mantle played, worked when CBS owned the team. Very proud of that. And proud to have been able to write Pinstripe Empire and get a lot of those memories on record.
- A: Well, it’s hard to always give time to social media, but ultimately, they are read and they are helping to form opinions among fans. I’d lobby to add someone in the department assigned to be the contact person for that category of “media” (bloggers, online columnists, large groups on Facebook, etc., so that the team is reaching its fan base through them. I’d also suggest having a strong sense of the business of baseball so that you better understand decisions made by other departments. It’s not just knowing how many MVP awards Yogi Berra won. It’s understanding the dynamics between the players, management, media, fans, the city, and even the nation. The Yankees matter to a huge number of constituencies, and you have to be aware of all of them.
Posted in Yankee Stadium, Yankees Media, Yankees Memories, Yankees Miscellaneous, Yankees Videos, tagged 2001, 9/11, A Prayer For America, Bette Midler, Bronx, God Bless the USA, New York, New York City, NYC, September 11th, September 23, United States of America, USA, Wind Beneath My Wings, World Trade Center, Yankee Stadium on September 11, 2013 | Leave a Comment »
On September 23rd, 2001, Bette Midler took the stage at Yankee Stadium in “A Prayer for America,” a tribute to those who lost their lives in the September 11th attacks. Bette sang her biggest hit, “Wind Beneath My Wings.”
Posted in Yankee Players, Yankees History, Yankees Media, Yankees Memories, Yankees Miscellaneous, Yankees Videos, tagged 1979, August 2, Captain, Lou Gehrig, New York Yankees, Plane Crash, Thurman Munson on August 2, 2013 | Leave a Comment »
On August 2nd, 1979, Thurman Munson was killed in a plane crash which rocked the baseball world. He was one of the most beloved and respected players to ever don the pinstripe uniform. Munson was the first team captain since Lou Gehrig and was considered the driving force behind those Yankee teams.
Thurman’s plaque in monument park reads: “Our captain and leader has not left us, today, tomorrow, this year, next … Our endeavors will reflect our love and admiration for him.”
Posted in Yankee Players, Yankees History, Yankees Media, Yankees Memories, Yankees Miscellaneous, Yankees Videos, tagged Baseball, Derek Jeter, First Homerun, Kalamazoo, Little League, Michigan, New York Yankees on April 24, 2013 | Leave a Comment »
Posted in Yankee Players, Yankees History, Yankees Memories, Yankees Miscellaneous, Yankees Videos, tagged Ballfield, Baseball Glove, Bat, Brandon Steiner, Cardboard, Glove, Mariano Rivera, New York Yankees, Panama on November 25, 2012 | 4 Comments »
I’ve never seen this video before, and I just found it very humbling to watch. We’ve sat in front of our televisions for years on end and watched Mariano Rivera simply dominate the game. He is, after all, a 12-time All-Star, the all-time leader in saves, with five Rolaiads Relief Man Awards and a three time Delivery Man of the Year. If there has ever been a sure bet for the Hall of Fame, he’s it.
But growing up in Panama, his own family didn’t have the money to buy him a bat or glove. Panama, like most of the world, is a country of haves and have-nots. Given it’s climate and large tourist industry, parts of Panama feature restaurants, casinos and nightlife to rival any vacation destination. But Mariano did not grow up privileged in Panama City. He was the son of a fisherman in Puerto Caimito. There were no fancy restaurants, no casinos and no lavish nightlife. It is doubtful that you can order take-out or play cards online at partycasino.com there to this day.
Mariano didn’t even have a decent field to play on. Kids from the neighborhood made balls from old clothing and nets; rolling the material up and wrapping it up with tape. But given how Mariano and so many other great Panamanian players turned out, it seems to have mattered very little. Baseball is still a lot more about heart and determination than equipment and trappings.
Using a knife and a small piece of cardboard, he created a baseball glove. It’s just incredible to see how far he’s come. From cardboard gloves and fields without grass to Yankee Stadium and the most prestigious franchise in all of sports is simply mind boggling. It just makes you smile. [talking about his cardboard baseball glove] “I was the happiest kid in the neighborhood with this thing.” – Mo
Posted in Yankees Memories, Yankees Postseason, Yankees Videos, tagged 2001 World Series, Bronx, New York, New York Yankees, November, Paul O'Neill, The Warrior, Yankee Stadium on November 1, 2012 | Leave a Comment »
Game 5: November 1, 2001 at Yankee Stadium in Bronx, New York
Posted in Yankees History, Yankees Humor, Yankees Memories, Yankees Miscellaneous, Yankees Videos, tagged Bill White, Broadcast, Funny, Phil Rizzuto, Rain Delay, Tarp, Yankee Stadium on October 7, 2012 | 1 Comment »
“Part of a Yankee telecast on WPIX TV, Channel 11 from 1986. Bill White and Phil Rizzuto broadcast a 4th inning rain delay as the Yankees played the Twins at Yankee Stadium.”
Posted in Yankees History, Yankees Memories, Yankees Videos, tagged 1995, August 15, Bob Costas, Dallas, Death, Eulogy, Funeral, Lover's Lane Methodist Church, Mickey Charles Mantle, Texas, The Commerce Comet, The Mick on September 18, 2012 | Leave a Comment »
Bob Costas’ emotional eulogy at Mickey Mantle’s funeral on August 15, 1995.
“It brings to mind a story Mickey like to tell on himself and maybe some of you have heard it. He pictured himself at the pearly gates, met by St. Peter who shook his head and said, ‘Mick, we checked the record. We know some of what went on. Sorry, we can’t let you in. But before you go, God wants to know if you’d sign these six dozen baseballs.’”
Posted in Yankee Stadium, Yankees Memories, Yankees Miscellaneous, Yankees Photos, tagged 2001 World Series, 9/11, Derek Jeter, Joe Torre, New York, New York City, New York Yankees, NYC, President George W. Bush, Rudolph Giuliani, September 11th, Yankee Stadium on September 11, 2012 | Leave a Comment »
“The attacks of September 11th were intended to break our spirit. Instead we have emerged stronger and more unified. We feel renewed devotion to the principles of political, economic, and religious freedom, the rule of law and respect for human life. We are more determined than ever to live our lives in freedom.” -Rudolph Giuliani