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Derek Jeter-HannahDavis

AP Photo/Kyodo News, Suo Takekuma

  • Not everyone in Japan knows who Derek Jeter is. Some think he’s a catcher. Others have no idea who he is. That must be refreshing for him.
  • John Sterling unfortunately lost everything in an apartment fire. He lost all of his World Series rings in the blaze, except for 2009 (which he was wearing). Alex Rodriguez even offered him a place to stay.
  • Hannaah Davis landed the cover of Sports Illustrated’s 2015 Swimsuit Issue. I met her at the “Swim City” event in Manhattan and I got a chance to meet her. She was absolutely beautiful. I even asked her to take a selfie with me and she gladly did. She’s got my approval (not that she needs it).
  • Joe Torre wants everyone to keep quiet about A-Rod and let him play. Mr. T stated, “Obviously, what Alex did was wrong. He admits that. There’s nothing left for him to do but play baseball.”
Hannah Davis - Derek Jeter's Girlfriend

Photo Courtesy of Sports Illustrated

Derek Jeter - Hideki Matsui

Source: Chris McGrath/Getty Images AsiaPac

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I can’t count how many times I watched ‘The Sandlot’ as a child. Whatever number it was, it was an unhealthy one. With some time to burn in spring training, some players on the Yankees roster re-enacted the classic scene in the movie when Smalls realizes the ball he handed over to “The Beast” was autographed by the greatest ballplayer who ever lived, Babe Ruth (and not some wimpy deer). The video stars: Dellin Betances, Brian McCann, CC Sabathia, Brett Gardner and Jacoby Ellsbury. McCann deserves an Oscar nomination for playing Ham Porter.

Click here to watch the video.

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Earlier this year, news broke that the Yankees would join the Mets on PIX 11 after striking a deal with the YES Network. That means Yankees games will no longer be televised on MY9.

Via PIX11:

PIX11 will televise approximately 21 games this season; its broadcast schedule will be announced at a later date. PIX11 had been the broadcast home of the Yankees from 1951 through 1998. YES, which remains the exclusive local television rights holder for the Yankees, will televise 125 Yankees games this season.

Yankees on PIX11 2015 Schedule:

1.  Friday, April 10, Red Sox  7:00PM Home

2. Monday, April 13, Orioles  7:00PM Away

3. Sunday, April 19, Rays  1:00PM Away

4. Saturday, April 25, Mets 4:00PM Home

5. Friday, May 15, Royals  8:00PM Away

6. Saturday, May 16, Royals 7:00PM Away

7. Saturday, May 23, Rangers 1:00PM Home

8. Tuesday, May 26, Royals  7:00PM Home

9. Monday, June 15, Marlins  7:00PM Away

10. Monday, June 22, Phillies  7:00PM Home

11. Friday, July 10, Red Sox  7:00PM Away

12. Sunday, July 19, Mariners  1:00PM Home

13. Wednesday, July 22, Orioles  7:00PM Home

14. Saturday, July 25, Twins  7:00PM Away

15. Saturday, August 1, White Sox  7:00PM Away

16. Thursday, August 13, Indians  7:00PM Away

17. Monday, August 17, Twins  7:00PM Home

18. Monday, August 24, Astros  7:00PM Home

19. Sunday, September 13, Blue Jays  1:00PM Home

20. Wednesday, September 16, Rays  7:00PM Away

21. Monday, September 21, Blue Jays  7:00PM Away

(more…)

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In just three short weeks, the Yankees will take the field in the Bronx for Opening Day. They’ll be opening up the season at home against the Toronto Blue Jays on April 6th (1:05PM ET). After this brutally cold winter, there’s nothing I want more than a beer in my hand, a sunny day and a seat at the ballpark. See-ya then!

Joe Girardi (Photo Courtesy of Kathy Willens | AP)

 

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Brian Cashman recently told Mike Lupica on ESPN Radio that “the captaincy should be retired with number two.”

No more captains for the Yankees? Please. I love Derek Jeter as much as the next guy, but enough is enough. Yes, that’s right…I said it. Derek Jeter is a mortal being…just like Lou Gehrig and Thurman Munson before him. There’s nothing that make Derek any more special or deserving than those two, so I don’t see why the New York Yankees shouldn’t have another captain.

Keith Olbermann has called Cashman’s comments  as the “dumbest thing I’ve ever heard.”

After Lou Gehrig passed away from ALS (now known as Lou Gehrig’s disease), Yankees manager Joe McCarthy stated that the club would never have another Yankees captain. Years went by and the organization didn’t have a captain. In 1976 that changed, as George Steinbrenner appointed Thurman Munson to be captain. Just three years later (1979), Thurman died in a tragic plane crash, leaving the Yankees captainless. Nettles, Randolph, Guidry, and Mattingly followed him. What I’m trying to say here is…nobody is bigger than the interlocking NY on their chest.

George Steinbrenner once said:

“I have always been very, very careful about giving such a responsibility (Captain of the New York Yankees) to one of my players, but I can not think of a single player that I have ever had who is more deserving of this honor than Derek Jeter. He is a young man of great character and has shown great leadership qualities. He believes, as I do, what General (Douglas) MacArthur said, that ‘there is no substitute for victory.’ To him, and to me, it’s second only to breathing.”

I don’t believe they need to appoint a new captain right away, but when the right person comes along I don’t see anything wrong with giving that rank to a deserving player. I think you can safely bet that the Yankees will find somebody to be named captain in future years. And if you like to bet like me, you should check out: www.SportsBettingInfo.comLife goes on, and so do the Yankees.

 

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Derek Jeter dons the latest cover of Sports Illustrated. Say what you want…that this whole “Jeter Farewell Tour” is over the top…”it’s excessive”…blah blah blah. It’s for the fans. It’s not for the media and it’s not for everyone. I get it. Let us Yankees fans enjoy it.

Tom Verducci writes the cover story, “Jeter on Jeter”: The Exit Interview. Be sure to pick up a copy, or maybe 100.

derek_jeter_cover

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This new Derek Jeter commercial is set to air tonight during the MLB All-Star Game tonight. Much like last year’s Rivera tribute, tonight will be more like a “Derek Jeter Special” than an all-star game. All eyes on Derek.

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This is the current state of the AL East. The Yankees in 1st place at 12-8, and the Red Sox in last at 9-12. That’s not to say this is the way it will end. That would be absolutely absurd. The Yankees still have 142 games left to play. It’s just nice to see a complete reversal of the projected standings thus far, based on many experts in the pre-season.

AL East Standings

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RE2PECT.

Michael Jordan’s brand and Nike and have teamed up to launch the “RE2PECT” campaign in honor of Derek’s last season.

Via DefPanRadio.com:

“After 19 seasons, Derek Jeter announced in February that the 2014 season will be his last. Widely recognized as one of the greatest ball players of all time, Jeter has led a storied and decorated career, with five championships, 13 All-Star appearances and enough individual awards to fill numerous trophy cases.

Although Jeter has become synonymous with his team over the past two decades, he transcends traditional rivalries and team loyalties. While No. 2 is known for his brilliant on-field performances, he’s always matched that with a quiet confidence, relentless focus, and deep respect for those he competes against.To celebrate Jeter, the mark he’s left on the game, and his relationship with the brand, the Jordan Brand kicks off the RE2PECT campaign. Baseball fans around the world can participate and share their support for Jeter throughout the season by tagging social media posts with #RE2PECT.

—————————–

Jeter—handpicked by Michael Jordan in 1999—was the first Jordan Brand-endorsed baseball athlete. Outside of Jordan himself, Jeter is the longest-tenured signature athlete for the brand, and has been a great example to subsequent members of the Jordan Brand family.

“Derek is everything we hope for in a member of the Jordan Brand family,” said Jordan. “He’s the ultimate professional, dedicated to hard work, and driven by a desire to be the best. In short, he embodies all the key attributes of the brand.”

At the beginning of the partnership, Jeter was a rising star, and the Jordan Brand, which became a wholly owned subsidiary of Nike in 1997, was on a similar trajectory to establish itself as a major player in the world of sport. There were only a small handful of athletes associated with the brand, and Jordan stressed that his vision was to select a group of athletes comprising what the brand now describes as “the family.”

“We want there to be a mystique connected to being part of the Jordan Brand,”Jordan said. “Not something everybody will be involved with.”Today, although the family has grown, it maintains the same close-knit feeling Jordan envisioned when the brand was in its early days.”

You can by RE2PECT tees to support Jeter, which can be found at at Nike.com and Footaction.com, Flight 23 at Footaction and Niketown New York starting tomorrow.

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Masahiro Tanaka dons the cover of Sports Illustrated’s 2014 Baseball Preview. The cover story: “In Masahiro Tanaka, Yankees buy a ready-made ace.” Tom Verducci gives you a closer look at the Yankees new superstar, and goes into detail over what Tanaka’s transition to America has been like. SI issued three additional regional covers with Mike Trout, Robinson Cano and Yadier Molina.

Photo Courtesy of Sports Illustrated

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On February 25th, the New York Yankees played a spring training exhibition game against Florida State University at Steinbrenner Field. FSU takes us in a behind the scenes look of the Seminole experience. 

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Marty Appel, former PR Director of the New York Yankees, was kind enough to answer a few questions for me about our beloved team and his role with the ball club.

Photo Courtesy of Marty Appel

Bill Dickey – Marty Appel – Mel Allen

Q&A with Marty Appel

1) Q: You started out answering Mickey Mantle’s fan mail. You later went on to become the head of public relations of the New York Yankees. You really started from the bottom and climbed your way through the organization. Did you always envision yourself working for the Yankees?
  • A: I was always a huge fan, but the idea of writing to the Yankees for a summer job came to me after a year as sports editor of my college newspaper.  It was just a bolt out of the blue; no grand scheme. And I never even thought I’d get an answer. Also, answering the fan mail wasn’t the bottom of the food chain. I’ll reserve that for the post-game cleanup crew, who used to augment their low wages by drinking the leftover beer left under the seats. I was a few rungs above that.
2) Q: When your mentor, Bob Fishel left the Yankees after the 1973 season, you were promoted to PR director of the ball club. You were just 24 years-old. What was that like?
  • A: George Steinbrenner called me in and asked if I felt ready for this assignment. No one my age had ever been a team PR Director, let alone in New York. But because I had been trained by Bob Fishel for six years, I absolutely felt ready. It was like learning democracy from Jefferson or Madison. I learned from the best and I was ready.
3) Q: Upon meeting George Steinbrenner for the very first time, what was your impression of him?
  • A: Very dynamic guy, and he said all the right things about winning. We were hungry for that sort of direction after all the disappointing finishes in the CBS years. One thing you don’t appreciate at first is the huge celebrity he would become. He was unknown on that January day in 1973 and we didn’t see what was to come. He went out and redefined what owners did, and he made the Yankees a bigger brand than they had ever been.
4) Q: Take us through a day as a PR director of the New York Yankees in the 1970’s.
  • A: Well it changed a lot after 1974 with the Catfish Hunter signing, and a year later with free agency. It really made the job a 365-day task. Prior to that, the winters were slower and people used to ask “what do you do in the off-season.” Of course it was spent preparing yearbooks, media guides, scorecards; doing a winter media caravan, preparing for spring training, attending dinners, announcing the schedule and promotion dates, making news when you can. Today the newspapers are told they must have a Yankee (and Mets) story every day. Then it was more of a struggle.
  • A: In season, I made all the road trips, prepared the daily press notes, fielded questions from the media, contacted the next team to exchange ‘probable pitchers,’ and established good friendships with press and the players, many of who were my age. And oh yes, in the days before ‘modern communication,’ I would often be on a pay phone in the press box, giving Mr. Steinbrenner the pitch-by-pitch account of a game if he was in Florida and couldn’t listen. And I’d fill in between pitches with plugs for the new Yankee Yearbook, which he didn’t always find amusing if we were losing.
5) Q: My father was in the upper deck of Yankee Stadium with his brother when Chris Chambliss won the pennant for the Yankees in 1976. That was “his moment.” Thirty-three years later, I would be in the grandstands with my father watching the Yankees win the pennant in 2009. That was “my moment.” In all the years you’ve watched the Yankees play, what was your favorite memory you saw in-person and why?
  • A: I would say Mickey Mantle Day in 1969 just edges the Chambliss home run. I had a lot to do with the planning of Mantle Day, which worked flawlessly and hit just the right emotional notes.  It was one of the better “Days” I’ve ever seen.  We had a great front office team in the planning then – Bill Guilfoile, Howard Berk, Bob Fishel and myself, fortunate enough to be there.
Photo Courtesy of Marty Appel
6) Q: In the ESPN TV miniseries, “The Bronx is Burning”, there was an intriguing Kangaroo Court scene. The perpetrator was Mickey Rivers. He was charged with a so-called “lunch meat violation”, where he was reaching for a cupcake and his private parts touched a ham. I’m aware you were a consultant on the show. Is this a true story? Were you ever present for these locker room gatherings? Were they always this silly?
  • A: The clubhouses were fun and crazy things could happen there – like Fritz Peterson’s hockey games, during which Rich McKinney got injured and it helped end his Yankee days. Mickey Rivers was always funny. Dock Ellis too – he was a special character in the clubhouse.  And Sparky Lyle. Oh, I could go on. Great collection of personalities.
7) Q: Can you please share an odd story from your time with the Yankees? Something the average fan might not know.
  • A: Mickey Mantle would always give me his gift certificates from doing pre-game radio interviews. I couldn’t imagine he would use “$10 off” at Thom McAn shoe store in Yonkers, so he’d give it to me. And eventually he’d save them up from road trips and bring them back to me. I couldn’t use “free dessert” in Minnesota, but it was a fun ritual. I should have had him sign the certificates and saved them instead of using them. Nice memory. He was great to me.
8) Q: How would you compare the Yankees of today to the ball club’s you worked under in the 70’s? How has the role of the PR Director changed over the years in baseball?
  • A: The role dramatically changed in the mid-’70s when, led by Murray Chass and Moss Klein, the media decided that they would decide what was news and go after it themselves, rather than using our daily press notes. So the PR department became reactive and not proactive. And it has been the same ever since, although the media gets far less access to the players today. Everything is much more controlled. Writers don’t even travel with the team anymore.
9) Q: Whether you like to believe it or not, you are a part of Yankees history. When I think of the Bronx Bombers, I think of Ruth, Steinbrenner, Jeter, Cashman, Sheehy, Torre, Michael, Appel, etc. As you grow older, you start to realize that there’s a lot more to a ball club than the players on the field. How does it feel to be part of such an iconic franchises’ history?
  • A: The Yankees are such a strong brand, that even after you’ve left the club, your time with the team sort of defines you. And I’m happy about that – it’s a great association. I’m honored to still be connected, doing video for Yankees on Demand, or writing for their publications. I love when someone in the front office calls to clarify some piece of history. I’m actually the last man standing (and still active in the field) who worked in the original stadium, worked when Mantle played, worked when CBS owned the team. Very proud of that. And proud to have been able to write Pinstripe Empire and get a lot of those memories on record.
10) Q: If someone wanted to be the Director of Media Relations of the New York Yankees today, what advice would you give them?
  • A: Well, it’s hard to always give time to social media, but ultimately, they are read and they are helping to form opinions among fans. I’d lobby to add someone in the department assigned to be the contact person for that category of “media” (bloggers, online columnists, large groups on Facebook, etc., so that the team is reaching its fan base through them. I’d also suggest having a strong sense of the business of baseball so that you better understand decisions made by other departments.  It’s not just knowing how many MVP awards Yogi Berra won.  It’s understanding the dynamics between the players, management, media, fans, the city, and even the nation.  The Yankees matter to a huge number of constituencies, and you have to be aware of all of them.
I can’t thank Marty enough for taking the time to be part of this Q&A interview. If you haven’t already, go out and pick up Marty’s book, “Pinstripe Empire: The New York Yankees from Before the Babe to After the Boss.”

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