This new Derek Jeter commercial is set to air tonight during the MLB All-Star Game tonight. Much like last year’s Rivera tribute, tonight will be more like a “Derek Jeter Special” than an all-star game. All eyes on Derek.
Archive for the ‘Yankee News’ Category
Posted in Yankee News, Yankee Players, Yankees Community, Yankees Media, Yankees Miscellaneous, Yankees Videos, tagged Air Jordan, Andy Pettitte, Billy Crystal, Bob Sheppard, Carmelo Anthony, Derek Jeter, FDNY, Jay-Z, Joe Torre, Jon Lester, Jorge Posada, Mariano Rivera, Michael Jordan, Mr. Met, New Tork Mets, New York City, New York Yankees, Nike, NYPD, Phil Jackson, RE2PECT, Red Sox Nation, Rudy Guiliani, Spike Lee, Tiger Woods, Tino Martinez, Tip Your Captain, Yankee Stadium, Yankees fans, Yankees Universe on July 15, 2014 | Leave a Comment »
Posted in Yankee News, Yankees Miscellaneous, Yankees Organization, Yankees Outlook, tagged AL East, Baltimor Orioles, Boston Red Sox, Major League Baseball, MLB, New York Yankees, Tampa Bay Rays, Toronto Blue Jays on April 23, 2014 | 1 Comment »
This is the current state of the AL East. The Yankees in 1st place at 12-8, and the Red Sox in last at 9-12. That’s not to say this is the way it will end. That would be absolutely absurd. The Yankees still have 142 games left to play. It’s just nice to see a complete reversal of the projected standings thus far, based on many experts in the pre-season.
Posted in Yankee News, Yankee Players, Yankees Community, Yankees Gear, Yankees Media, Yankees Miscellaneous, Yankees Photos, Yankees Products, Yankees: Off the field, tagged Air Jordan, Derek Jeter, DJ, El Capitan, Michael Jordan, MJ, New York Yankees, Nike, RE2PECT, Respect, Season 2 Watch, The Captain on April 4, 2014 | Leave a Comment »
Michael Jordan’s brand and Nike and have teamed up to launch the “RE2PECT” campaign in honor of Derek’s last season.
“After 19 seasons, Derek Jeter announced in February that the 2014 season will be his last. Widely recognized as one of the greatest ball players of all time, Jeter has led a storied and decorated career, with five championships, 13 All-Star appearances and enough individual awards to fill numerous trophy cases.
Although Jeter has become synonymous with his team over the past two decades, he transcends traditional rivalries and team loyalties. While No. 2 is known for his brilliant on-field performances, he’s always matched that with a quiet confidence, relentless focus, and deep respect for those he competes against.To celebrate Jeter, the mark he’s left on the game, and his relationship with the brand, the Jordan Brand kicks off the RE2PECT campaign. Baseball fans around the world can participate and share their support for Jeter throughout the season by tagging social media posts with #RE2PECT.
Jeter—handpicked by Michael Jordan in 1999—was the first Jordan Brand-endorsed baseball athlete. Outside of Jordan himself, Jeter is the longest-tenured signature athlete for the brand, and has been a great example to subsequent members of the Jordan Brand family.
“Derek is everything we hope for in a member of the Jordan Brand family,” said Jordan. “He’s the ultimate professional, dedicated to hard work, and driven by a desire to be the best. In short, he embodies all the key attributes of the brand.”
At the beginning of the partnership, Jeter was a rising star, and the Jordan Brand, which became a wholly owned subsidiary of Nike in 1997, was on a similar trajectory to establish itself as a major player in the world of sport. There were only a small handful of athletes associated with the brand, and Jordan stressed that his vision was to select a group of athletes comprising what the brand now describes as “the family.”
“We want there to be a mystique connected to being part of the Jordan Brand,”Jordan said. “Not something everybody will be involved with.”Today, although the family has grown, it maintains the same close-knit feeling Jordan envisioned when the brand was in its early days.”
Posted in Yankee News, Yankee Players, Yankees Media, Yankees Miscellaneous, Yankees Outlook, tagged 2014, Baseball Preview, Masahiro Tanaka, Mike Trout, New No. 1, New York Yankees, Robinson Cano, SI, Sports Illustrated, The Ready-Made Ace, The Yankees Buy A Rare Gem, Tom Verducci, Yadier Molina on March 31, 2014 | Leave a Comment »
Masahiro Tanaka dons the cover of Sports Illustrated’s 2014 Baseball Preview. The cover story: “In Masahiro Tanaka, Yankees buy a ready-made ace.” Tom Verducci gives you a closer look at the Yankees new superstar, and goes into detail over what Tanaka’s transition to America has been like. SI issued three additional regional covers with Mike Trout, Robinson Cano and Yadier Molina.
Posted in Yankee News, Yankees Miscellaneous, Yankees Spring Training, Yankees Videos, tagged Florida, Florida State University, FSU, George M. Steinbrenner Field, New York Yankees, Spring Training, Tampa, The Seminoles on March 6, 2014 | Leave a Comment »
On February 25th, the New York Yankees played a spring training exhibition game against Florida State University at Steinbrenner Field. FSU takes us in a behind the scenes look of the Seminole experience.
Posted in Tales & Legends, Yankee News, Yankee Players, Yankees History, Yankees Management, Yankees Media, Yankees Memories, Yankees Miscellaneous, Yankees Organization, tagged 1970's, Bill Guilfoile, Bob Fishel, Catfish Hunter, CBS, Chris Chambliss, Dock Ellis, Fritz Peterson, George M. Steinbrenner III, Howard Berk, Marty Appel, media, Mickey Mantle, Mickey Mantle Day, Moss Klein, Murray Chass, New York Yankees, Pinstripe Empire, Public Relations, Rich McKinney, Sparky Lyle, Thom McAn, Yankees on Demand on February 10, 2014 | 3 Comments »
Marty Appel, former PR Director of the New York Yankees, was kind enough to answer a few questions for me about our beloved team and his role with the ball club.
Q&A with Marty Appel
- A: I was always a huge fan, but the idea of writing to the Yankees for a summer job came to me after a year as sports editor of my college newspaper. It was just a bolt out of the blue; no grand scheme. And I never even thought I’d get an answer. Also, answering the fan mail wasn’t the bottom of the food chain. I’ll reserve that for the post-game cleanup crew, who used to augment their low wages by drinking the leftover beer left under the seats. I was a few rungs above that.
- A: George Steinbrenner called me in and asked if I felt ready for this assignment. No one my age had ever been a team PR Director, let alone in New York. But because I had been trained by Bob Fishel for six years, I absolutely felt ready. It was like learning democracy from Jefferson or Madison. I learned from the best and I was ready.
- A: Very dynamic guy, and he said all the right things about winning. We were hungry for that sort of direction after all the disappointing finishes in the CBS years. One thing you don’t appreciate at first is the huge celebrity he would become. He was unknown on that January day in 1973 and we didn’t see what was to come. He went out and redefined what owners did, and he made the Yankees a bigger brand than they had ever been.
- A: Well it changed a lot after 1974 with the Catfish Hunter signing, and a year later with free agency. It really made the job a 365-day task. Prior to that, the winters were slower and people used to ask “what do you do in the off-season.” Of course it was spent preparing yearbooks, media guides, scorecards; doing a winter media caravan, preparing for spring training, attending dinners, announcing the schedule and promotion dates, making news when you can. Today the newspapers are told they must have a Yankee (and Mets) story every day. Then it was more of a struggle.
- A: In season, I made all the road trips, prepared the daily press notes, fielded questions from the media, contacted the next team to exchange ‘probable pitchers,’ and established good friendships with press and the players, many of who were my age. And oh yes, in the days before ‘modern communication,’ I would often be on a pay phone in the press box, giving Mr. Steinbrenner the pitch-by-pitch account of a game if he was in Florida and couldn’t listen. And I’d fill in between pitches with plugs for the new Yankee Yearbook, which he didn’t always find amusing if we were losing.
- A: I would say Mickey Mantle Day in 1969 just edges the Chambliss home run. I had a lot to do with the planning of Mantle Day, which worked flawlessly and hit just the right emotional notes. It was one of the better “Days” I’ve ever seen. We had a great front office team in the planning then – Bill Guilfoile, Howard Berk, Bob Fishel and myself, fortunate enough to be there.
- A: The clubhouses were fun and crazy things could happen there – like Fritz Peterson’s hockey games, during which Rich McKinney got injured and it helped end his Yankee days. Mickey Rivers was always funny. Dock Ellis too – he was a special character in the clubhouse. And Sparky Lyle. Oh, I could go on. Great collection of personalities.
- A: Mickey Mantle would always give me his gift certificates from doing pre-game radio interviews. I couldn’t imagine he would use “$10 off” at Thom McAn shoe store in Yonkers, so he’d give it to me. And eventually he’d save them up from road trips and bring them back to me. I couldn’t use “free dessert” in Minnesota, but it was a fun ritual. I should have had him sign the certificates and saved them instead of using them. Nice memory. He was great to me.
- A: The role dramatically changed in the mid-’70s when, led by Murray Chass and Moss Klein, the media decided that they would decide what was news and go after it themselves, rather than using our daily press notes. So the PR department became reactive and not proactive. And it has been the same ever since, although the media gets far less access to the players today. Everything is much more controlled. Writers don’t even travel with the team anymore.
- A: The Yankees are such a strong brand, that even after you’ve left the club, your time with the team sort of defines you. And I’m happy about that – it’s a great association. I’m honored to still be connected, doing video for Yankees on Demand, or writing for their publications. I love when someone in the front office calls to clarify some piece of history. I’m actually the last man standing (and still active in the field) who worked in the original stadium, worked when Mantle played, worked when CBS owned the team. Very proud of that. And proud to have been able to write Pinstripe Empire and get a lot of those memories on record.
- A: Well, it’s hard to always give time to social media, but ultimately, they are read and they are helping to form opinions among fans. I’d lobby to add someone in the department assigned to be the contact person for that category of “media” (bloggers, online columnists, large groups on Facebook, etc., so that the team is reaching its fan base through them. I’d also suggest having a strong sense of the business of baseball so that you better understand decisions made by other departments. It’s not just knowing how many MVP awards Yogi Berra won. It’s understanding the dynamics between the players, management, media, fans, the city, and even the nation. The Yankees matter to a huge number of constituencies, and you have to be aware of all of them.
Posted in Yankee News, Yankee Players, Yankees Gossip, Yankees Media, Yankees Miscellaneous, Yankees Photos, Yankees Rumors, Yankees: Off the field, tagged Adriana Lima, Derek Jeter, Gabrielle Union, Hannah Davis, Jessica Alba, Jessica Biel, Jordana Brewster, Joy Enriquez, Larry Dutta, Mariah Carey, Minka Kelly, Rachel Uchitel, Scarlett Johansson, Tyra Banks, Vanessa Minnillo, Vida Guerra on February 5, 2014 | 2 Comments »
One source told us: “Derek likes to keep his relationships quiet. In the past, when his girlfriends become famous and start doing sexy shoots, that’s when they break up. Exactly the same thing happened with Minka and Vanessa Minnillo.”
Another source said, “Derek and Hannah broke up a few months ago. She wasn’t at his Celebrity Golf Classic last month. He is in Tampa and is completely focused on being fit and ready for the upcoming baseball season.”
So, Derek Jeter doesn’t like his girlfriends to get “too famous.” That’s understandable. But why date some of the biggest and brightest of them all? Yeah, we get it…Hannah Davis is gorgeous. But if he wants to take his relationship to the next level..maybe he should stop going after the biggest Hollywood stars. Let’s take a trip down memory lane: Minka Kelly, Lara Dutta, Rachel Uchitel, Mariah Carey, Vida Guerra, Vanessa Minnillo, Jordana Brewster, Jessica Alba, Jessica Biel, Adriana Lima, Joy Enriquez, Scarlett Johansson, Tyra Banks and Gabrielle Union.
Hannah might very well be announced as the 2014 Sports Illustrated Swimsuit Edition cover model in the issue coming weeks…not that Jeter cares. I’m sure he won’t have trouble finding another lady friend. Good luck, Derek.
Posted in Breaking News, Yankee News, Yankee Players, Yankees Management, Yankees Miscellaneous, Yankees Opinion, Yankees Organization, Yankees Outlook, Yankees Rumors, Yankees Transactions, tagged Breaking News, Masahiro Tanaka, New York Yankees, The Tohoku Rakuten Golden Eagles on January 22, 2014 | Leave a Comment »
Posted in Yankee News, Yankee Players, Yankees Humor, Yankees Miscellaneous, Yankees Videos, tagged A-Rod, Alex Rodriguez, CNN, Drake, Funny, PEDs, Piers Morgan Tonight, Saturday Night Live, SNL, Steroids on January 20, 2014 | Leave a Comment »
Posted in Yankee News, Yankee Players, Yankee Tickets, Yankees History, Yankees Media, Yankees Miscellaneous, Yankees: Off the field, tagged Babe Ruth, Box Office, Broadway, Bronx Bombers: A New American Play, Carmen Berra, Derek Jeter, Joe Dimaggio, Lombardi, Lou Gehrig, Mickey Mantle, New York Yankees, Play, Theater, Tickets, Yogi Berra on January 20, 2014 | Leave a Comment »
That’s right. The New York Yankees have hit the Broadway stage. The show comes from the same creators of Broadway’s “Lombardi.” The story centers around Yogi Berra and his wife Carmen, as they take you through the New York Yankees storied history. Legendary players such as Ruth, Mantle, DiMaggio, Gehrig, and Jeter are portrayed on the stage. I’d bet this would be a real treat for any Yankees fan to attend, both young and old.
**If you’re interested in attending a show, visit: BronxBombersPlay.com or call: 212-239-6200 / 800-432-7250. Box Office Information: Hours: Mon: 10 – 6, Tues – Sat: 10 – 8, Circle in the Square Theatre, West 50th Street between Broadway and Eighth Avenue.**
- TV Commercial — My Yogi | BRONX BOMBERS: A New American Play
- Pitching the Yankees to Fans on Broadway
- Pinstripes and Playbills
Posted in Yankee News, Yankee Players, Yankees Management, Yankees Miscellaneous, Yankees Organization, Yankees Outlook, Yankees: Off the field, tagged Arizona Diamondbacks, Carlos Silva, Chicago Cubs, Chicago White Sox, Francisco Cervelli, John Sterling, Los Angeles Dodgers, Major League Baseball, Masahiro Tanaka, MLB, New York Yankees, Radio, Suzyn Waldman, WCBS 880 on January 20, 2014 | Leave a Comment »
- Carlos Silva, WCBS 880’s producer/engineer for Yankees games passed away this past Sunday after battling cancer. If you’ve ever listened to John Sterling and Suzyn Waldman on the radio, his name should definitely sound familiar. He was 50 years old.
- Masahiro Tanaka, the big off-season prize faces a 5PM deadline on Friday to choose what team he’d like to play for. According to reports, the Yankees, Dodgers, Diamondbacks, White Sox and Cubs have all made offers to Tanaka. It stated, “most of those were for more than $100 million over six years.” Let’s hope the Yankees land this guy. He’d be a huge asset to both the Bronx Bombers and your fantasy baseball teams.
- The Yankees and Francisco Cervelli have agreed on a one-year contract reportedly worth $700K. Who knew Cervelli was still a thing? This allows him to avoid salary arbitration and he’s back in the picture. Last year, Cervelli fractured his right hand and was suspended 50 games by MLB for violating the league’s drug program, ending the rest of his season.
Posted in Nonsense, Yankee News, Yankee Players, Yankees Humor, Yankees Media, Yankees Miscellaneous, Yankees Videos, tagged Audience Suggestion Box, August: Osage County, CC Sabathia, Ivy, Ivy Weston, Jimmy Fallon, Julianne Nicholson, Late Night With Jimmy Fallon, Mark Teixeira, Meryl Streep, NBC, New York Yankees, Violet Weston on January 16, 2014 | Leave a Comment »