Feeds:
Posts
Comments

Archive for the ‘Yankee News’ Category

This new Derek Jeter commercial is set to air tonight during the MLB All-Star Game tonight. Much like last year’s Rivera tribute, tonight will be more like a “Derek Jeter Special” than an all-star game. All eyes on Derek.

About these ads

Read Full Post »

This is the current state of the AL East. The Yankees in 1st place at 12-8, and the Red Sox in last at 9-12. That’s not to say this is the way it will end. That would be absolutely absurd. The Yankees still have 142 games left to play. It’s just nice to see a complete reversal of the projected standings thus far, based on many experts in the pre-season.

AL East Standings

Read Full Post »

RE2PECT.

Michael Jordan’s brand and Nike and have teamed up to launch the “RE2PECT” campaign in honor of Derek’s last season.

Via DefPanRadio.com:

“After 19 seasons, Derek Jeter announced in February that the 2014 season will be his last. Widely recognized as one of the greatest ball players of all time, Jeter has led a storied and decorated career, with five championships, 13 All-Star appearances and enough individual awards to fill numerous trophy cases.

Although Jeter has become synonymous with his team over the past two decades, he transcends traditional rivalries and team loyalties. While No. 2 is known for his brilliant on-field performances, he’s always matched that with a quiet confidence, relentless focus, and deep respect for those he competes against.To celebrate Jeter, the mark he’s left on the game, and his relationship with the brand, the Jordan Brand kicks off the RE2PECT campaign. Baseball fans around the world can participate and share their support for Jeter throughout the season by tagging social media posts with #RE2PECT.

—————————–

Jeter—handpicked by Michael Jordan in 1999—was the first Jordan Brand-endorsed baseball athlete. Outside of Jordan himself, Jeter is the longest-tenured signature athlete for the brand, and has been a great example to subsequent members of the Jordan Brand family.

“Derek is everything we hope for in a member of the Jordan Brand family,” said Jordan. “He’s the ultimate professional, dedicated to hard work, and driven by a desire to be the best. In short, he embodies all the key attributes of the brand.”

At the beginning of the partnership, Jeter was a rising star, and the Jordan Brand, which became a wholly owned subsidiary of Nike in 1997, was on a similar trajectory to establish itself as a major player in the world of sport. There were only a small handful of athletes associated with the brand, and Jordan stressed that his vision was to select a group of athletes comprising what the brand now describes as “the family.”

“We want there to be a mystique connected to being part of the Jordan Brand,”Jordan said. “Not something everybody will be involved with.”Today, although the family has grown, it maintains the same close-knit feeling Jordan envisioned when the brand was in its early days.”

You can by RE2PECT tees to support Jeter, which can be found at at Nike.com and Footaction.com, Flight 23 at Footaction and Niketown New York starting tomorrow.

Read Full Post »

Masahiro Tanaka dons the cover of Sports Illustrated’s 2014 Baseball Preview. The cover story: “In Masahiro Tanaka, Yankees buy a ready-made ace.” Tom Verducci gives you a closer look at the Yankees new superstar, and goes into detail over what Tanaka’s transition to America has been like. SI issued three additional regional covers with Mike Trout, Robinson Cano and Yadier Molina.

Photo Courtesy of Sports Illustrated

Read Full Post »

On February 25th, the New York Yankees played a spring training exhibition game against Florida State University at Steinbrenner Field. FSU takes us in a behind the scenes look of the Seminole experience. 

Read Full Post »

Marty Appel, former PR Director of the New York Yankees, was kind enough to answer a few questions for me about our beloved team and his role with the ball club.

Photo Courtesy of Marty Appel

Bill Dickey – Marty Appel – Mel Allen

Q&A with Marty Appel

1) Q: You started out answering Mickey Mantle’s fan mail. You later went on to become the head of public relations of the New York Yankees. You really started from the bottom and climbed your way through the organization. Did you always envision yourself working for the Yankees?
  • A: I was always a huge fan, but the idea of writing to the Yankees for a summer job came to me after a year as sports editor of my college newspaper.  It was just a bolt out of the blue; no grand scheme. And I never even thought I’d get an answer. Also, answering the fan mail wasn’t the bottom of the food chain. I’ll reserve that for the post-game cleanup crew, who used to augment their low wages by drinking the leftover beer left under the seats. I was a few rungs above that.
2) Q: When your mentor, Bob Fishel left the Yankees after the 1973 season, you were promoted to PR director of the ball club. You were just 24 years-old. What was that like?
  • A: George Steinbrenner called me in and asked if I felt ready for this assignment. No one my age had ever been a team PR Director, let alone in New York. But because I had been trained by Bob Fishel for six years, I absolutely felt ready. It was like learning democracy from Jefferson or Madison. I learned from the best and I was ready.
3) Q: Upon meeting George Steinbrenner for the very first time, what was your impression of him?
  • A: Very dynamic guy, and he said all the right things about winning. We were hungry for that sort of direction after all the disappointing finishes in the CBS years. One thing you don’t appreciate at first is the huge celebrity he would become. He was unknown on that January day in 1973 and we didn’t see what was to come. He went out and redefined what owners did, and he made the Yankees a bigger brand than they had ever been.
4) Q: Take us through a day as a PR director of the New York Yankees in the 1970’s.
  • A: Well it changed a lot after 1974 with the Catfish Hunter signing, and a year later with free agency. It really made the job a 365-day task. Prior to that, the winters were slower and people used to ask “what do you do in the off-season.” Of course it was spent preparing yearbooks, media guides, scorecards; doing a winter media caravan, preparing for spring training, attending dinners, announcing the schedule and promotion dates, making news when you can. Today the newspapers are told they must have a Yankee (and Mets) story every day. Then it was more of a struggle.
  • A: In season, I made all the road trips, prepared the daily press notes, fielded questions from the media, contacted the next team to exchange ‘probable pitchers,’ and established good friendships with press and the players, many of who were my age. And oh yes, in the days before ‘modern communication,’ I would often be on a pay phone in the press box, giving Mr. Steinbrenner the pitch-by-pitch account of a game if he was in Florida and couldn’t listen. And I’d fill in between pitches with plugs for the new Yankee Yearbook, which he didn’t always find amusing if we were losing.
5) Q: My father was in the upper deck of Yankee Stadium with his brother when Chris Chambliss won the pennant for the Yankees in 1976. That was “his moment.” Thirty-three years later, I would be in the grandstands with my father watching the Yankees win the pennant in 2009. That was “my moment.” In all the years you’ve watched the Yankees play, what was your favorite memory you saw in-person and why?
  • A: I would say Mickey Mantle Day in 1969 just edges the Chambliss home run. I had a lot to do with the planning of Mantle Day, which worked flawlessly and hit just the right emotional notes.  It was one of the better “Days” I’ve ever seen.  We had a great front office team in the planning then – Bill Guilfoile, Howard Berk, Bob Fishel and myself, fortunate enough to be there.
Photo Courtesy of Marty Appel
6) Q: In the ESPN TV miniseries, “The Bronx is Burning”, there was an intriguing Kangaroo Court scene. The perpetrator was Mickey Rivers. He was charged with a so-called “lunch meat violation”, where he was reaching for a cupcake and his private parts touched a ham. I’m aware you were a consultant on the show. Is this a true story? Were you ever present for these locker room gatherings? Were they always this silly?
  • A: The clubhouses were fun and crazy things could happen there – like Fritz Peterson’s hockey games, during which Rich McKinney got injured and it helped end his Yankee days. Mickey Rivers was always funny. Dock Ellis too – he was a special character in the clubhouse.  And Sparky Lyle. Oh, I could go on. Great collection of personalities.
7) Q: Can you please share an odd story from your time with the Yankees? Something the average fan might not know.
  • A: Mickey Mantle would always give me his gift certificates from doing pre-game radio interviews. I couldn’t imagine he would use “$10 off” at Thom McAn shoe store in Yonkers, so he’d give it to me. And eventually he’d save them up from road trips and bring them back to me. I couldn’t use “free dessert” in Minnesota, but it was a fun ritual. I should have had him sign the certificates and saved them instead of using them. Nice memory. He was great to me.
8) Q: How would you compare the Yankees of today to the ball club’s you worked under in the 70’s? How has the role of the PR Director changed over the years in baseball?
  • A: The role dramatically changed in the mid-’70s when, led by Murray Chass and Moss Klein, the media decided that they would decide what was news and go after it themselves, rather than using our daily press notes. So the PR department became reactive and not proactive. And it has been the same ever since, although the media gets far less access to the players today. Everything is much more controlled. Writers don’t even travel with the team anymore.
9) Q: Whether you like to believe it or not, you are a part of Yankees history. When I think of the Bronx Bombers, I think of Ruth, Steinbrenner, Jeter, Cashman, Sheehy, Torre, Michael, Appel, etc. As you grow older, you start to realize that there’s a lot more to a ball club than the players on the field. How does it feel to be part of such an iconic franchises’ history?
  • A: The Yankees are such a strong brand, that even after you’ve left the club, your time with the team sort of defines you. And I’m happy about that – it’s a great association. I’m honored to still be connected, doing video for Yankees on Demand, or writing for their publications. I love when someone in the front office calls to clarify some piece of history. I’m actually the last man standing (and still active in the field) who worked in the original stadium, worked when Mantle played, worked when CBS owned the team. Very proud of that. And proud to have been able to write Pinstripe Empire and get a lot of those memories on record.
10) Q: If someone wanted to be the Director of Media Relations of the New York Yankees today, what advice would you give them?
  • A: Well, it’s hard to always give time to social media, but ultimately, they are read and they are helping to form opinions among fans. I’d lobby to add someone in the department assigned to be the contact person for that category of “media” (bloggers, online columnists, large groups on Facebook, etc., so that the team is reaching its fan base through them. I’d also suggest having a strong sense of the business of baseball so that you better understand decisions made by other departments.  It’s not just knowing how many MVP awards Yogi Berra won.  It’s understanding the dynamics between the players, management, media, fans, the city, and even the nation.  The Yankees matter to a huge number of constituencies, and you have to be aware of all of them.
I can’t thank Marty enough for taking the time to be part of this Q&A interview. If you haven’t already, go out and pick up Marty’s book, “Pinstripe Empire: The New York Yankees from Before the Babe to After the Boss.”

Read Full Post »

From the NY Post’s Page Six:

One source told us: “Derek likes to keep his relationships quiet. In the past, when his girlfriends become famous and start doing sexy shoots, that’s when they break up. Exactly the same thing happened with Minka and Vanessa Minnillo.”

Another source said, “Derek and Hannah broke up a few months ago. She wasn’t at his Celebrity Golf Classic last month. He is in Tampa and is completely focused on being fit and ready for the upcoming baseball season.”

So, Derek Jeter doesn’t like his girlfriends to get “too famous.” That’s understandable. But why date some of the biggest and brightest of them all? Yeah, we get it…Hannah Davis is gorgeous. But if he wants to take his relationship to the next level..maybe he should stop going after the biggest Hollywood stars. Let’s take a trip down memory lane: Minka Kelly, Lara Dutta, Rachel Uchitel, Mariah Carey, Vida Guerra, Vanessa Minnillo, Jordana Brewster, Jessica Alba, Jessica Biel, Adriana Lima, Joy Enriquez, Scarlett Johansson, Tyra Banks and  Gabrielle Union.

Hannah might very well be announced as the 2014 Sports Illustrated Swimsuit Edition cover model in the issue coming weeks…not that Jeter cares. I’m sure he won’t have trouble finding another lady friend. Good luck, Derek.

Read Full Post »

Via Ken Rosenthal:

“BREAKING: Tanaka to #Yankees, seven years, $155M, opt-out after fourth year.”

“Tanaka contract with #Yankees is fifth-highest for a pitcher. Kershaw, Verlander, Felix, CC, Tanaka.”

More to come…

Read Full Post »

Drake appeared as Alex Rodriguez on Piers Morgan Tonight on Saturday Night Live. Check it out here.

 

Drake - Alex Rodriguez

“I’m also suing steroids for being inside of me.”

Read Full Post »

Bronx Bombers: A New American Play

Illustration By: Mark Ulriksen

That’s right. The New York Yankees have hit the Broadway stage. The show comes from the same creators of Broadway’s “Lombardi.” The story centers around Yogi Berra and his wife Carmen, as they take you through the New York Yankees storied history. Legendary players such as Ruth, Mantle, DiMaggio, Gehrig, and Jeter are portrayed on the stage. I’d bet this would be a real treat for any Yankees fan to attend, both young and old.

**If you’re interested in attending a show, visit: BronxBombersPlay.com or call: 212-239-6200 / 800-432-7250. Box Office Information: Hours: Mon: 10 – 6, Tues – Sat: 10 – 8, Circle in the Square Theatre, West 50th Street between Broadway and Eighth Avenue.**

Read Full Post »

Bernie Williams - Carlos Silva

Photo Courtesy of WCBS 880

  • Carlos Silva, WCBS 880’s producer/engineer for Yankees games passed away this past Sunday after battling cancer. If you’ve ever listened to John Sterling and Suzyn Waldman on the radio, his name should definitely sound familiar. He was 50 years old.
  • Masahiro Tanaka, the big off-season prize faces a 5PM deadline on Friday to choose what team he’d like to play for. According to reports, the Yankees, Dodgers, Diamondbacks, White Sox and Cubs have all made offers to Tanaka. It stated, “most of those were for more than $100 million over six years.” Let’s hope the Yankees land this guy. He’d be a huge asset to both the Bronx Bombers and your fantasy baseball teams.
  • The Yankees and Francisco Cervelli have agreed on a one-year contract reportedly worth $700K. Who knew Cervelli was still a thing? This allows him to avoid salary arbitration and he’s back in the picture. Last year, Cervelli fractured his right hand and was suspended 50 games by MLB for violating the league’s drug program, ending the rest of his season.

Read Full Post »

Read Full Post »

Older Posts »

Follow

Get every new post delivered to your Inbox.

Join 7,732 other followers

%d bloggers like this: