During today’s Yankees-Red Sox game, New Era, the official on-field cap of MLB, will be unleashing their 2011 “Rivals are Forever” MLB Authentic cap commercial. The commercial will feature 30 Rock’s Alex Baldwin, a Yankees fan, and The Office’s John Krasinski, a die hard Red Sox fan. Here is a preview of some of the trash-talking that goes on:
Baldwin: “Classic Red Sox fan, go ahead and celebrate in April, we’ll dance in October.”
Krasinski: “How are you a Yankees fan at all? It’s like being a huge fan of facism”…
Baldwin: “No, it’s like being a huge fan of winning, which we do, relentlessly.”
It has to be one of the best commercials I’ve seen in a long time.
From the Press Release:
NEW ERA ENLISTS ALEC BALDWIN AND JOHN KRASINSKI IN REPRESENTING BASEBALL’S MOST EPIC RIVALRY
“We’ve created a campaign that inspires more passion and celebrates the most talked about aspect of Major League Baseball – the rivalry,” said Christopher H. Koch, CEO. “And we’ve taken one of baseball’s most recognizable rivalries and used it as a catalyst to ignite fans everywhere.”
The commercial is set to air throughout the season during Yankees/Red Sox games on: ESPN, FOX, the YES Network and NESN. They will also be shown on the following cable channels: Comedy Central, Adult Swim, Spike, FX and SNY.